Blog
Writing about links
How short links, QR codes, and click analytics actually work, and how to use them without fooling yourself.
Branding8 min read
How to get a short link with your own domain
Turn go.yourbrand.com into your own short link domain. One CNAME record, about 10 minutes, no coding. Step-by-step setup for Cloudflare, GoDaddy and more.
Analytics3 min read
Why your link click numbers are probably wrong
Bots inflate link analytics more than most people realise. Here is what is happening and how to read your data honestly.
Branding3 min read
Why branded short links get more clicks
What a custom domain changes about trust and click-through, and how to set one up in a few minutes.
QR codes4 min read
How to make QR codes you can actually measure
Why most printed QR codes waste their data, and how to design codes that stay editable and report real scans.
Basics6 min read
What is a URL shortener and how does it work?
How short links work under the hood, what they track, and how to run one on your own domain instead of a generic shortener's.