snipvio.

Designing QR codes

Patterns, colours, gradients, frames, logos, and mosaic QR codes that stay scannable.

3 min read

Every Snipvio link comes with a QR code, free. The QR design studio at Dashboard → QR Codes turns that into something you would actually put on packaging.

Why QR codes point at short links

A Snipvio QR encodes your short link, not the destination directly. That gives you two things a plain QR generator cannot:

  • Scans are tracked. You see how many people scanned the poster, separately from people who clicked the link online.
  • The destination stays editable. Reprinting a menu because a URL changed is expensive. With Snipvio you change the destination and the printed code keeps working.

Patterns

Three module styles, available on every plan:

  • Classic: sharp squares, the most universally scannable
  • Rounded: softened corners, slightly friendlier
  • Dots: circular modules, the most distinctive

Whichever you choose, the three large corner squares (the "finder patterns") stay solid. Those are what a camera locks onto first, and breaking them into decorative shapes is the single most common reason a styled QR code fails to scan.

Colours

Eight preset colours plus a custom picker for any hex value.

Keep contrast high. A dark code on a white background scans from further away and in worse light than a mid-tone one. If you are printing small, stay close to black.

Gradients (Premium)

Turn on + Gradient to fade the code between two colours diagonally. The corner eyes stay solid in your primary colour so scanning is unaffected.

Frames (Premium)

  • Border draws a rounded outline around the code
  • Scan me adds a filled label bar underneath

The label text is editable up to 24 characters. "SCAN FOR MENU", "GET 10% OFF", and "VIEW THE LOOKBOOK" all convert better than a bare code, because they tell people why they should bother.

Logos (Premium)

Upload a PNG, JPG, SVG, or WebP under 1 MB and choose how it is applied:

  • Center logo places your mark in the middle of the code
  • Mosaic samples your image across every module, so the picture ghosts through the code itself

For center logos, Snipvio automatically generates the code at the highest error-correction level and reserves a clear area, so the code still reads with the middle covered.

For mosaic codes, every sampled colour is clamped to a maximum brightness. Scanners need dark modules to stay dark, so your image's hues survive but its highlights are darkened.

Your image never reaches our servers. It is composited into the SVG inside your browser. That means no upload storage and nothing to leak.

Downloads

  • SVG: vector, infinitely scalable, correct for print
  • PNG: 1024px raster, correct for slide decks and social

Test before you print

Styled QR codes trade a little scanning margin for looks. Dots plus a logo plus a frame is the most aggressive combination. Before committing to a print run, scan the downloaded file with two or three real phones in the lighting where it will actually be used.

Frequently asked questions

Are QR codes free on Snipvio?

Yes. Every link comes with a QR code on every plan, including free. The advanced design options in the QR studio, such as gradients, frames, logos and mosaic codes, are paid features, but a working, trackable code costs nothing.

Can I change where a printed QR code points?

Yes, as long as the code encodes a short link rather than the final address. The artwork never changes; you edit the short link's destination and every printed code follows. A code containing the destination URL directly is fixed forever once printed.

Does Snipvio track QR scans separately from clicks?

Yes. Scans and clicks are reported as separate figures, because they come from different contexts and mixing them hides which channel is working.

Will adding a logo break my QR code?

Not if it stays small and centred. QR codes include error correction that lets a reader rebuild a limited amount of covered data. Cover much beyond the middle third, or reduce the contrast between light and dark modules, and older phones start failing first. Test a printed sample, not just a screen.

Try it yourself

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