Normally you can only retarget visitors to your own website, because that is the only place you can install a tracking pixel. Snipvio lets you fire your pixels on the way through a short link, including links to sites you have no control over.
Share an industry article with your audience, and you can build an ad audience from everyone who found it interesting.
Setup
- Go to Dashboard → Account and enter your pixel IDs:
- Meta (Facebook) Pixel ID
- Google Tag ID (
AW-orG-) - TikTok Pixel ID
- Save
- Edit any link and enable Fire retargeting pixels
You can set one, two, or all three. Only the ones you fill in will fire.
What the visitor sees
A branded loading screen for roughly a third of a second while the pixels fire, then the redirect completes. It is quick enough that most people register it as a normal page load.
Bots and preview crawlers never see this screen, so your audiences stay clean and link previews are unaffected.
Good uses
- Retarget everyone who clicked a piece of industry news you shared
- Build an audience from a newsletter link before they ever reach your site
- Measure which social channel produces the most engaged clicks
Be responsible
Firing tracking pixels carries legal obligations in many places, including the EU and UK under GDPR, and California under CCPA. Your privacy policy should disclose it. If you are unsure of your obligations, ask a lawyer rather than guessing.
Consent and privacy
Be clear about what happens today: when a visitor opens a link that has pixels enabled, Snipvio loads the advertising platform's script on the interstitial page and fires it. Snipvio does not show a consent notice and does not ask the visitor for permission first.
That makes consent your responsibility as the link owner. Where the law requires it, you need a lawful basis before loading advertising trackers. In the EU and UK that generally means GDPR and the ePrivacy rules, and it generally means asking first. Other regions have their own requirements.
If you cannot collect consent for a given audience, leave pixels off for those links. Clicks are still counted in your own analytics either way, because that does not depend on the pixels.
Frequently asked questions
What are retargeting pixels on a short link?
They let you build an advertising audience from people who click your link, including clicks to pages you do not own. The visitor passes through a brief Snipvio page that fires your Meta, Google or TikTok pixel, then continues to the destination.
Which plans include retargeting pixels?
Retargeting pixels are a Pro feature, so they are available on Pro and Business. The Pro plan also includes one custom domain, which pairs naturally with pixels since both are about owning the click.
Does Snipvio ask visitors for consent?
No. Snipvio loads the advertising platform's script and fires it without showing a consent notice, so obtaining a lawful basis is the link owner's responsibility. Where the law requires consent, which in the EU and UK generally means asking first, you need to collect it yourself. If you cannot, leave pixels off for those links.
Does using pixels affect my click analytics?
No. Clicks are recorded either way, because your analytics do not depend on the pixels.